Why to Create a Personal Brand for Yourself as a Software Developer

Edited and approved by: Stefan Bradstreet

Do you know that you can get an interview offer from an agency/prospective client without needing to apply or even interviewing for a job as a software developer? Of, course, you can!

Whether you are building a business or a software developer career, the goal of all men concerning it is for the business or career to keep zooming to greater heights in achievements and better success overtime. This applies to any business or career; even those online. For every service provider, pivotal steps should be taken to achieve their desired success.

One sure way to achieve that success is by specializing and building a brand for one’s self and/or business, to establish your integrity, passion, and skill-set as a programmer and software developer. Having a present personal brand speaks for you and your business ethic, without requiring that you do the speaking through interviews and resumes as mentioned above.

Branding is the process of developing a unique name, design, identity, etc. for a company, business, career, or service. Businesses are done with people based on connections and mutual trust. Branding helps to develop a personality and a clear identity. It creates the idea of the ability and service of the individual as well as their mission in the mind of potential clients, thereby allowing them to make informed decisions and choices for one task or service or the other.

You should know about the various types of branding to learn about building the right brand for your software development business and career. They include Retail branding, Geographical branding, Corporate branding, Product branding, Co-branding, and Personal branding. The focus here is going to be on personal branding as that is the best pattern that applies to a software developer.

So, why should you create a personal brand?

It is the internet age way to market yourself

Personal branding has to do with you marketing yourself, brand or career. It is through this avenue that prospective customers/clients are attracted. Through personal branding, an individual showcases his capabilities, his work ethics and arrangements to potential clients, and to attract patronage.

Your brand is people’s first impression of you

The story about your business or service is what people first encounter about you before knowing your personality. Hence, you have to make things right. As a software developer, you are responsible for making applications or systems used on computer devices and solving problems for your company or clients; hence, you have to flaunt yourself and prowess in appealing ways for prospective job opportunities.

It can provide an edge in a competitive market

It isn’t an overstatement to say that software development is an indispensable career in this present day and age. However, the world, nowadays, is such a competitive one with many individuals always lurking around waiting for any available contract or employment opportunity.

The programming world isn’t an exception to this drill. Therefore, it is imperative for an individual who wants to be selected as best among the rest to create a uniqueness around their mastery of their programming language and personality. This is where personal branding comes in as an important step for you as a software developer. Either you are seeking to get on a salary job for a company or do contractual agreements via freelancing and other available means, personal branding is very pivotal to give an edge ahead of others in the competitive market.

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It sharpens your Focus

Personally, when you build your brand around a particular niche of software programming and development, you are more committed to learn in that particular area and get better. Moreover, you will be able to consciously build your portfolio with the same focus.

The good thing about branding is that once you have created a strong impression to your audience about certain services, you can easily scale, expand, and include other affiliate services that people can also get from you without you having to do much preaching on why people should get the new services from you. Your previous records will be a witness.

>> Next: How to build your personal brand as software developer

About Stefan Bradstreet

Stefan is a Senior Software Developer at Amazon with 8+ years of experience in tech. He is passionate about helping people become better coders and climbing the ranks in their careers, as well as his own, through continued learning of leadership techniques and software best practices.

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