Artificial intelligence is the branch of computer science that deals with the development of smart machines, devices, robots, and apps that has the capability of making automatic decisions. AI is applied in different sectors and industries such as banking, education, transport, manufacturing, healthcare, cyber security, and so on. Among the top stands the mobile application industry that has changed how people interact daily interact with their mobile apps.
The mobile app industry is adopting artificial intelligence to make smart-intelligent mobile apps that are capable of quick decision-making with enhanced performance and efficiency. AI-powered mobile apps automate the process which reduces the time to perform a certain task. Many well-known firms such as Google, Microsoft, Amazon, Apple, etc. have utilized artificial intelligence algorithms for building virtual assistants, voice-based assistants, chatbots, etc. The current market size value of artificial intelligence in 2021 is USD 93.53 billion and is expected to reach $89 billion by 2025.
HOW AI IS TRANSFORMING THE MOBILE APP INDUSTRY?
Let’s explore how Artificial intelligence is transforming the mobile application industry.
Virtual and voice assistance
Voice-based assistant is one of the most common areas of artificial intelligence that help users to perform various tasks such as setting reminders, checking the schedule, quickly finding information, easy collaboration, and much more. Amazon Alexa, Apple Siri, Microsoft Cortana, and Google assistant are great examples of AI-virtual assistants.
Alexa Amazon echo can request a ride for you for which you need to phrase the command correctly as “Alexa, ask Uber to request a ride”. Users can ask queries to the virtual assistant and get answers in real-time. Moreover, the virtual assistant is smart enough to recognize faces, identify objects, and communicate with other devices.
Personalization strategy is based on collecting individual data and identifying customers’ behavior. User’s personal preferences, likes, dislikes, search history is observed to provide recommendation and suggestion based on their interest. The personalization content strategy in mobile apps can enhance the user experience and add great value to your mobile app.
Netflix is among the top leading entertainment service provider that has utilized the Netflix Search Engine (NSE) algorithm to provide advanced personalization strategies to its users. Netflix offers recommendations and suggestions to users based on their preferences. And that’s the reason why Netflix has gained a lot of popularity. Facebook and Instagram also make predictions based on each user’s characteristics and past behavior to provide personalized content.
Enhanced and precise search engine output is one of the biggest advantages of artificial intelligence. AI-powered predictions assist the user to perform quick searches based on their previous search inputs and interactions. Visual search uses the AI algorithm which makes it accurate and faster than voice and text-based searches. Google Lens has made searching more convenient and time-saving. Users can now use Google to search through the images by just typing search by image. You can use the search console to upload a picture or paste the image URL. The scope of AI is vast, and it’s anticipated that soon a comprehensive visual search function will be incorporated into both Android and iOS devices.
Artificial intelligence is integrated into real-time translation apps with enhanced performance, speed, efficiency, and accuracy. AI-based translation apps aim to translate and convert between multiple languages without the concerns of internet connectivity. A real-time translation tool allows sentences and phrases to be translated almost instantly without a time lag.
AI can be used to alter the latency of the translation tool. This means that the user can control how long it takes for a spoken word to be translated. This would be especially useful for languages where accurate translation requires a longer time.
App security and authentication
Mobile security and authentication is the main concern of users because hackers and cybercriminals hack mobile data. Thanks to artificial intelligence, users can now secure their mobile data by using the AI-security features. Blockchain and machine learning are the artificial intelligence technologies that can eliminate security threats and protects the application from unethical hacking and sharing of data to third-party users.
User authentication on the other hand plays a significant role in the improvement of your smart device. AI-powered mobile applications can recognize face and thumb impressions on both iOS and Android app. Face recognition on the Apple iPhone X is based on an AI system that works in conjunction with Apple’s sophisticated hardware.
The phone can readily recognize the user’s face, even if the user’s features have changed. Face recognition using radar-based, hands-free gestures was recently announced by Google. With its hands-free system, unlocking the phone would be easier, faster, and more secure.
AI-Fitness mobile apps
Healthcare and fitness industry is taking advantage of AI by implementing algorithms and techniques in their mobile apps and gadgets. Users can monitor their diet, control their heartbeats, check glucose & blood pressure, and much more. There are various healthcare mobile apps that include fooducate, headspace, MyFitnessPal, Runtastic, lifesum, etc. that have helped users to keep themselves fit and healthy. Users can get free workout and diet ideas with fitness apps. They can perform exercises and yoga and keep track of their well-being. Moreover, apps can activate the alarms in the event of an emergency. For example, if a patient has reached the extreme ranges of a movement, they will sound an alarm and ask the user to stop.
Artificial intelligence is rapidly emerging and bringing a drastic change in this modern digital world. Every business may it be small or large now rely on artificial intelligence to increase the growth and success of their business. AI technology adds value to mobile apps by improving performance, efficiency, customization, and tailor-made user experience. On the other hand, AI improves data security, so it’s critical for mobile developers to incorporate AI into their apps. Mobile application development businesses are acquiring crucial assets in terms of current innovation and professionals – who can continue to push the limits of AI to create the finest mobile apps in the future – to promote these AI-advanced applications.